March 2018 Newsletter

From the CEO

Breaking the Cycle of Poverty for Our Children

Steve PonTell, President and CEO
National Community Renaissance

The Robert Woods Foundation has released its annual rankings of healthiest – and least healthy – California counties, and once again, San Bernardino County ranks in the bottom half. The study shows that 20 percent of the county’s population is in poor or fair health, educational attainment remains low, and 26 percent of children live in poverty. Of all those statistics and rankings, the latter is the least acceptable – and the reason why we at National CORE and the Hope through Housing Foundation put so much emphasis on breaking the cycle of poverty. Although our work in transforming lives and communities can be seen in Florida, Arkansas, Texas and California, San Bernardino County has a special place in our hearts. It’s our home, and we won’t stop until that 26 percent is reduced to zero. Join us in this mission by supporting our efforts.  For more information on how you can help, please contact Greg Bradbard at

Bringing Hope to Ontario

National CORE is proud to partner with Ontario, CA, on a transformative community revitalization aimed at uplifting lives in one of the city’s most disadvantaged neighborhoods. Supported by a $35 million grant under California’s Transformative Climate Communities (TCC) program, the redevelopment will include 101 units of high-quality affordable housing built by National CORE and featuring Hope through Housing’s life-changing supportive services. This remarkable project stands out for a number of reasons – notably that it started as a grassroots movement to improve the lives of thousands of families living in despair with nowhere to turn. Having a safe, affordable place to proudly call home is a start, but the real transformation takes place when they have the services and support to take control of their lives. We look forward to providing that helping hand.

Coming Soon to San Diego

We’ll soon be breaking ground on the highly anticipated Encanto Village residential community in San Diego, moving one step closer to addressing a critical need for high-quality affordable housing in the city. When finished, Encanto Village will feature 65 beautiful apartment homes for individuals and families earning between 30-60 percent of the area media income. Eight of the apartments have been set aside for formerly homeless veterans and their families with programs and services provided by the U.S. Department of Veterans Affairs. Project partners include Civic San Diego, the San Diego Housing Commission and the City of San Diego.

Marv’s Place: A Model for Addressing Homelessness

Marv's Place

Homelessness is a national crisis. In California and elsewhere, efforts to eliminate chronic homelessness too often involve shifting responsibility to the next community. It doesn’t have to be that way, as the Marv’s Place community in Pasadena illustrates. A partnership between the city, Union Station Homeless Services, National CORE and Hope through Housing, Marv’s Place is becoming a model for how to help formerly homeless families rebuild their lives. More recently, community leaders from throughout Southern California have been visiting Marv’s Place to see how it can be done. The answer is as simple as providing families with the tools and resources they need to end their cycle of homelessness and lead stable, productive lives.

Learn more about Marv’s Place

Seniors Recognized for Charitable Work

Kay Serbenick has been crocheting for decades, but it wasn’t until recently that she found a way to combine her crafting with a charitable cause. In the process, she has inspired a community to join in. Each month, nursing students from Cal State Fullerton visit National CORE’s Heritage Pointe Apartments in Rancho Cucamonga, where Kay resides. When she learned there was a need for warm “beanie” hats for babies in the hospital, she started crocheting hand-crafted caps to help meet the need. “I have a grandson who fought cancer and wanted to help keep babies warm while in the hospital,” she said. Not only did Kay start crocheting night and day, but she invited others within the apartment community to join in. Her team has now crocheted more than 300 beanies that are being distributed to hospitals throughout the region for babies in need. That’s what we call paying it forward.

Kendra Gives Back Party

For the second consecutive year, Hope through Housing is partnering with Kendra Scott’s Fashion Island location in Newport Beach. Twenty percent of all purchases on Sunday, April 15, from 1-3 p.m. will benefit our mission to break the cycle of generational poverty by implementing programs that empower residents and change communities. If you can’t shop in person at the designated time, just call the store at (949) 258-9285 to place your order, or visit the store prior to the event, and ask the salesperson to hold the purchase to benefit Hope through Housing. Online orders are not eligible for the 20 percent donation.

Affordable Housing in the News


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