National CORE has officially launched HavenCORE, a bold new brand identity for our rapidly expanding Property Management division – signaling a transformational leap in the organization’s three decades of industry-leading, resident-centered service.
In about one year, HavenCORE has soared to success, adding more than 5,000 apartments – one of the most ambitious expansions in the affordable housing sector today.
With its combined portfolio, HavenCORE now oversees nearly 15,000 apartment homes at more than 200 communities across California and Texas, including 100 communities owned by National CORE. The enterprise is attracting cities, housing authorities and nonprofit and for-profit developers seeking a management partner that delivers exceptional performance with peerless resident care.
“HavenCORE is a rocket ship,” said Michael Ruane, president of National CORE. “Cities and developers are coming to us because they want a partner they can trust – one that brings precision, compassion and results. This is National CORE’s expertise unleashed, and the demand just keeps rising.”
HavenCORE’s program is powered by National CORE’s vertically integrated model, which brings a full range of affordable housing services under one roof. From construction to compliance, marketing to relocation, the enterprise offers an unmatched skillset that many management companies simply cannot provide.
Because of this structure, HavenCORE brings an owner’s perspective to every client relationship – protecting assets, stewarding resources and elevating the long-term importance of resident services and community stability.
“We bring something different to the market,” said Courtney Richard, senior vice president of property management. “HavenCORE combines operational excellence with a deep commitment to residents.”
Recognized as one of the affordable housing industry’s rising stars, Richard restructured the division to support rapid growth while elevating the white-glove service that has defined National CORE for more than 30 years. Her vision and leadership are powering HavenCORE’s ascent.
Today’s partners span some of the West’s most respected entities, including the Housing Authority of the City of Los Angeles, the City of Rosemead, Palm Desert Housing Authority, Los Angeles Homeless Services Authority, the City of Rancho Mirage Housing Authority and Thrive Living.
“HavenCORE’s greatest strength is its people,” said Robert Diaz, executive vice president of National CORE. “This team brings an extraordinary level of expertise, discipline and heart. Their skill is the engine behind this growth – and they’re redefining what exceptional property management looks like.”
The growth has also sparked a hiring boom. More than 200 new team members have joined the HavenCORE workforce over the last year, with additional positions available across the region as demand accelerates.
Through HavenCORE, we are extending our mission-driven approach to property management – delivering operational excellence, strong partnerships and lasting community impact.
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